While brick-and-mortar sales were strong the last several years, retailers need to innovate and future-proof their stores to protect and maximize this revenue stream.
This paper discusses ways that retailers can ensure their future success, including:
- Providing a single view of the customer, order and inventory,
- Improving buying experience with the right technology.
- Blending physical and digital shopping experiences with omnichannel servicing.
"Cobbling together systems doesn’t allow you to easily access real-time, consistent data."
Kelly Milazzo, VP of Operations, Toad&Co