Make or Break Metrics: 20 KPIs Every Growing Business Should Track

Key performance indicators (KPIs) are quantifiable business metrics that track and measure an organization’s progress toward its strategic objectives. More than just numbers, KPIs tell a story about how well a company is performing.

The immense amount of information available to decision-makers today can also be overwhelming, so we pared it down to 20 widely used KPIs relevant to most businesses. This business guide explains why KPIs matter, the characteristics of a good KPI and provides a list of popular financial and operational KPIs.

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